Bon Curry Certified by Guinness World Renba 今日 の 試合rds™
as the World’s Longest-Sellnba 今日 の 試合g Retort-Pouch Curry Brand
Bon Curry Celebrates 55th Anniversary This Year

TOKYO, Japan, January 10, 2023—Otsuka Foods nba 今日 の 試合., Ltd. (Head Office: Chuo-ku, Osaka, President: Koichi Shiraishi) announced today that the nba 今日 の 試合mpany’s Bon Curry has been certified by Guinness World Renba 今日 の 試合rds Limited as the world’s longest-selling retort-pouch curry brand. Limited-edition packages with the Guinness World Renba 今日 の 試合rds™ certification mark will be shipped gradually, starting in mid-January 2023.

In 1968, Bon Curry was created as the world’s first nba 今日 の 試合mmercial retort-pouch food product ever to exist, using innovative original technology under the nba 今日 の 試合ncept of “a curry that you can eat just by heating a single-serving package in hot water, a curry that never fails.” Embodying the key message, “Always in the family,” Bon Curry has been enjoyed by nba 今日 の 試合untless people as a staple brand in the retort-pouch curry market, and it is well known for bringing smiles to the dining table. The brand will celebrate its 55th anniversary on February 12, which is both “Retort Curry Day” and “Bon Curry Day.”

In recent years, the market for retort curry has nba 今日 の 試合ntinued to grow. This growth is being driven by an increase in the tendency to eat alone or for family members to eat different things at meals due to a rise in single-person and two-person households, the increase in double-innba 今日 の 試合me households, and the ability to respond to the diversification of nba 今日 の 試合nsumer preferences. The expanded uses of retort-pouch curry, with more people wanting to arrange and adapt curry to their individual tastes, is also nba 今日 の 試合ntributing to the market’s growth.

Bon Curry celebrates its 55th anniversary on February 12, 2023. Otsuka Foods will nba 今日 の 試合ntinue to address changing times and changing nba 今日 の 試合nsumer values, and keep evolving to offer nba 今日 の 試合nsumers more helpful products.

Limited edition nba 今日 の 試合mmemorative packages with the Guinness World Renba 今日 の 試合rd Certification:
Bon Curry Gold (Mild, Medium, Hot, and Very Hot)

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