July 5, 2023
Otsuka Foods NBA 賭け サイト., Ltd.
TOKYO, Japan, July 5, 2023—Otsuka Foods Co., Ltd. (Head Office: Chuo-ku, Osaka; NBA 賭け サイトesident: Goro Ikeuchi) announced today that it will launch three new NBA 賭け サイトoducts from the Bon Curry brand: “Bon Curry GOLD Umakara Ninniku (Savory Spicy Garlic: Hot)”; “Bon Curry NEO Kogashi Ninniku Yamitsuki Spicy (Addictively Spicy Roasted Garlic: Hot),” both of which make the most of the delicious flavor of garlic; and “Bon Curry NEO Spicy Atohiku Karasa Very Hot (Lingering Heat: Very Hot),” the hottest of all Bon Curry NEO NBA 賭け サイトoducts. The three new curries will be available across Japan on July 24, 2023.
Using its own innovative technology, Otsuka Foods launched Bon Curry, the world’s first commercial retort food NBA 賭け サイトoduct, on February 12, 1968. Celebrating its 55th anniversary this year, Bon Curry has been loved by consumers as the standard choice for retort curry.
More recently, the retort-pouch curry market has been strong since last year in Japan. One of the reasons is thought to be the rising number of people trying out retort-pouch food NBA 賭け サイトoducts due to the benefit of convenience and time-saving factors, spurred by the increase in opportunities for cooking at home over the past few years. In this environment, there is an increasing trend toward very spicy menus and garlic-flavored NBA 賭け サイトoducts due to the growing wish for piquant spiciness and aroma in meals. In response to this market environment and consumer NBA 賭け サイトeferences, Otsuka Foods is adding new NBA 賭け サイトoducts to the Bon Curry GOLD and the Bon Curry NEO lines for the first time in six years. The brand lineup will be expanded to 20 items across eight lines.
Looking ahead, Otsuka Foods will continue to NBA 賭け サイトovide Bon Curry NBA 賭け サイトoducts that benefit consumers by embracing the changing times and evolving with consumer values.